In 2024, the Internet remains crucial for connecting contractors with potential clients. But with so many Home Improvement contractor leads websites available, which one should you choose?
ERA has compiled a list of this year’s top 10 options. Let’s explore the leading online hubs to find suitable lead-generation websites.
What Is Contractor Lead Generation?
Contractor lead generation is the process of attracting potential clients to your services. Once you have their attention, you can cultivate a relationship with them and eventually turn them into clients through a process known as lead nurturing.
Regarding the value of contractor leads, Builder Prime Founder and CEO Jonathan Weinberg shared:
“Leads are slipping through the cracks due to a lack of follow-up. Some of the most successful contractors I see and work with have many different processes to ensure follow-up and communication.”
Contractors in various industries, such as restoration, cleaning, remodeling, and construction, rely heavily on effective lead generation to drive sales and revenue.
How do most contractors get leads? They typically get leads through marketing efforts, such as content marketing and search engine optimization.
However, gaining high-quality leads can be challenging, particularly in competitive service areas. Weak lead generation strategies may result in losing valuable leads to rival contractors.
Benefits of Using Contractor Leads Websites
Lead generation websites are digital platforms that collect customer data. Operating as landing pages, these sites offer valuable resources or services in exchange for contact information, emails, and free lead-generation tools.
Using lead generation companies for contractors offers several benefits:
- Target Potential Customers: By listing your business on these platforms, you directly connect with potential clients already in the market for your services.
- Get Qualified Leads: Lead generation websites often filter leads based on location, project type, or budget, helping you focus on qualified leads.
- Enhance Trust: Being listed on reputable contractor leads websites can lend credibility to your business in the eyes of potential clients.
- Communicate Streamline: Many websites offer messaging platforms or contact forms. They streamline connecting with leads and avoid barriers to first contact.
- Competitive Benefits: In a competitive market, having a solid presence on these sites increases your chances of being chosen for their project.
- Cost-Effective Marketing: Listing your business here is more cost-effective than traditional advertising methods.
Top 10 Contractor Leads Websites: Unveiling the Best Platforms
To help you select the best lead generation companies for contractors, we’ve compiled a list of top-notch platforms in the market. They are affordable, have impressive features, and are trusted by many people.
| Website | Features | Pricing | |
| 1 | GMB | Booking jobs directly from the Business ProfilesBoosting visibility in local search resultsChances of appearing in the map pack | Free for listing. |
| 2 | Angi | 700 categories of servicesTransparent pricing model. | From $3.75 a month. |
| 3 | Yelp | User-friendly interfaceFiltering reviews into recommended (verified) and unrecommended (potentially fake) | From $90 a month. |
| 4 | Houzz | Q&A sectionTargeted local advertisingBetter lead management toolsConvenient mobile app | From $49 a month. |
| 5 | Bing Places | Higher rank in search resultsUploading photos, including logos, trucks, and storefrontsCost-effective advertising | Free for listing |
| 6 | HomeAdvisor | Easy managing account Options to turn leads on or off | From $300 per year. (The pay-per-lead model ranges from $15 to $100) |
| 7 | Facebook Business | Advanced ad targeting options Freely sharing images, videos, and updates on profile. | Free to use |
| 8 | BuildZoom | Performance-based approachSmart matching algorithmsClient vetting processHaving an introductory period | A flat fee of 2.5% of the contractor’s agreed-upon price for each project. |
| 9 | Thumbtack | Pay-per-contact modelRefunds in certain casesSetting weekly spending limits. Thumbtack Pro Rewards program | Need a consultation |
| 10 | Pro Referral | Getting leads for free through the loyalty-based platformNo cut from contractors’ profits | Each lead costs 40 points, equal to $20 spent at The Home Depot. |
Now, let’s dive further into each website and see how they support independent contractors in generating high-quality leads.
1. Google My Business
Pricing: Free.
Google My Business (GMB), introduced in 2014, is a free platform by Google designed to showcase business information. It is the modern equivalent of the Yellow Pages, allowing businesses a comprehensive online presence.
You may have encountered GMB listings as cards displayed on the right of Google search results when searching for local businesses. These listings appear alongside all paid ads and organic search results, including websites and social media pages.
As a powerful tool to generate leads for contractors, a GMB profile shares crucial details, such as:
- Services offered
- Contact information
- High-quality photos of completed projects
- Previous customers’ reviews
They help customers understand the scope and quality of your work.
Features:
- GMB allows customers to book jobs directly from your Business Profile, streamlining the process and increasing conversion rates.
- A well-optimized GMB listing boosts your chances of appearing in the coveted map pack and local search results.
- By optimizing your GMB profile with relevant keywords and information, you can rank higher in local searches, improving your visibility to potential clients.
- Once you optimize your listing, you can rank higher for unbranded or indirect searches related to contracting services.
2. Angi
Pricing:
- Free to register.
- Plans start from $3.75/month.
Angi, formerly Angie’s List, is an American home services website. With millions of monthly visitors, Angi offers significant potential to boost your service business’s online presence, attract leads, and secure more clients. It is currently one of the best lead generation for contractors.
For businesses, joining Angi and setting up a listing is FREE. However, companies typically invest in advertising to fully capitalize on the platform for lead generation and sales.
Businesses that benefit most from Angi’s services are those in home improvement or repair sectors, including:
- Lawn care
- General contractors
- Plumbing
- Electrical services
- Pet grooming
- Roofing
- Pest control
- Housekeeping
Features:
- With over 700 categories available, Angi covers many services, including bat control and GE dryer repair.
- Angi’s transparent pricing model prevents clients from being deterred by quotes or estimates, making it easier to secure new business.
- It enables businesses to target a hyper-local audience, ensuring your services are visible to potential clients in your immediate vicinity.
3. Yelp
Pricing:
- Free to create a listing.
- The Enhanced Profile costs $90 per month.
Yelp is a widely used crowd-sourced platform for local business reviews. It mainly evaluates individual establishments like restaurants, schools, and tourist attractions.
As a leading review site for over a decade, Yelp continues to be a valuable resource for businesses. 45% of customers prefer to check Yelp reviews before visiting a business.
Features:
- Yelp reviews build trust and credibility for a brand, even if it’s already reviewed on other platforms.
- Yelp has a user-friendly interface, which makes it easy for customers to access business reviews without a username.
- The platform filters reviews into recommended (verified) and unrecommended (potentially fake), helping users identify trustworthy reviews.
4. Houzz
Pricing:
- Free to create a new profile.
- Houzz Pro subscriptions start at $49 monthly.
Houzz, founded in 2009, is an American website, online community, and software platform catering to architecture, interior design, landscape design, decorating, and home improvement. It has about 40 million monthly users, making it a prime spot for connecting contractors with potential clients.
Houzz is a platform for connecting consumers with home improvement experts. It functions as a combination of social media and search engines, offering comprehensive resources for contractor needs.
Features:
- The Q&A section allows you to upload photos and add expert answers to cultivate relationships with potential customers.
- With Houzz’s targeted local advertising feature, you can effectively reach homeowners eager to hire.
- Better lead management tools enable you to streamline follow-ups, schedule meetings, and convert leads seamlessly.
- You can estimate projects with Houzz Pros, ultimately increasing your chances of winning more bids.
- The client dashboard feature enables clients to access project details, enhancing communication and transparency.
- The mobile app helps you manage tasks and ensure productivity with powerful features anytime, anywhere.
5. Bing Places For Business
Pricing: Free to use.
Bing Places for Business is a free service that allows you to monitor your business listings on Bing, the world’s second-largest search engine. It works similarly to a Google Business Profile, giving you a platform to attract potential customers for free.
If you already have a Google Business Profile, you can seamlessly import it into Bing Places for Business. Otherwise, simply create a listing on Bing with convenient features like a bulk upload tool.
Features:
- Listing on Bing Places For Business boosts your online presence by appearing higher on search results and attracting new customers.
- Bing allows you to upload pictures to showcase your business, including company logos, trucks, storefronts, etc.
- Advertising on Bing tends to be more affordable, and the platform offers opportunities to create ads with more targeted demographic options.
6. HomeAdvisor
Pricing:
- Membership starts from $300/year.
- The pay-per-lead model starts at $15–$100.
HomeAdvisor is a digital platform linking homeowners with local service experts for home improvement, maintenance, and remodeling projects.
Through this platform, homeowners submit project requirements. The system then finds relevant professionals based on availability, service type, and location preferences. Once finding a match, it will forward the homeowner information to the professional as a lead.
With millions of users, HomeAdvisor is a substantial audience for contractors seeking leads. Its leads often translate into repeat business, so you can benefit from an excellent long-term return on investment.
Features:
- HomeAdvisor allows you to easily prioritize and manage your leads efficiently.
- Managing your HomeAdvisor account is straightforward and user-friendly.
- The platform allows you to toggle leads on and off, so you can stop receiving leads during busy periods.
7. Facebook Business
Pricing:
- Free to create a Facebook Business page.
- The average Facebook Cost Per Lead (CPL) in April of 2024 is $8.36
With approximately 3 billion monthly users in 2023, Facebook is currently the most used online social network globally. Contractors can access this massive network through Facebook Business.
How do I market myself as a contractor on Facebook Business? You can create a profile, share content, and run advertisements. The website will help you engage with homeowners, share previous projects, and get new leads directly.
Features:
- The advanced ad targeting options allow contractors to precisely target their desired audience based on demographics, interests, behaviors, and location.
- Contractors can freely post images, videos, and updates about their company on their Facebook Business profile.
- The platform offers cost-effective advertising solutions, making it easy for contractors to set up and manage ads within their budget.
8. BuildZoom
Pricing: BuildZoom charges a flat fee of 2.5% of the contractor’s agreed-upon price. For example, if a client accepts a bid of $50,000 for their project, the contractor would pay BuildZoom $1250.
BuildZoom is another suggestion in our list of best contractor lead generation companies. This platform offers a unique payment model where you only pay when you secure new contracts.
Getting started with BuildZoom is straightforward:
- Step 1: Create an application and profile and sign a referral agreement.
- Step 2: Review potential job opportunities and decide whether to get them.
- Step 3: Submit project bids online or in-person to secure a lead.
- Step 4: Introduce to clients and begin working directly with them if chosen.
BuildZoom facilitates communication and streamlines the lead acquisition process. It connects contractors with client projects in their area based on project needs, contractor licenses, and customer reviews.
Features:
- BuildZoom’s performance-based approach and intelligent matching algorithms connect contractors with high-quality leads without financial risk.
- Its client vetting process provides contractors with pre-screened leads and enhances the likelihood of successful engagements.
- The platform offers an introductory period, allowing contractors to familiarize themselves with the service before committing.
- With BuildZoom, contractors can manage all project bids in one centralized location.
- It provides customized alerts for new projects that match specific criteria set by contractors.
9. Thumbtack
Pricing:
- Listing your services is free.
- Need a consultation for exact business plan.
Thumbtack generates high-quality contractor leads with a unique payment model: You only pay when a lead contacts your business.
The platform minimizes competition from other professionals in the same area, ensuring contractors have a fair chance of being selected by customers based on matching criteria in their search.
This lead generation website is particularly suitable for contractors with a limited budget or prefer a pay-per-contact model.
Features:
- Thumbtack uses a pay-per-contact approach and sometimes offers refunds, providing contractors with a flexible, cost-effective solution.
- Contractors can set a weekly spending limit to manage costs effectively.
- You can advertise on Thumbtack to enhance your visibility and attract more leads.
- Navigating through the steps to match with buyers in the local area is straightforward and user-friendly.
- The Thumbtack Pro Rewards program has numerous helpful features, such as marketing support and a “Top Pro” badge.
10. Pro Referral
Pricing: Contractors earn two points for every dollar spent at The Home Depot. Each lead obtained through Pro Referral costs 40 points, equal to $20 of materials purchased from the store.
Pro Referral, powered by The Home Depot, is a trusted marketplace connecting homeowners with local professionals. It offers a loyalty-based lead generation platform to help contractors grow their businesses.
To ensure trust and compliance, Pros must provide essential information, including:
- ID verification
- Proof of General Liability insurance
- A background check
- Contractor license information
Once you set up the Pro Referral account, you can connect seamlessly with customers on Home Depot’s extensive network.
Features:
- Contractors access leads at no cost through the loyalty-based platform.
- The platform does not take any cuts from contractors’ profits. Contractors can set their pricing and keep all the profits from the jobs they complete.
- Its mobile app allows contractors to manage leads efficiently, communicate with customers, and receive real-time notifications when new leads are received.
Choosing the Right Contractor Lead Website for You: 4 Things to Consider
The websites mentioned above are among the best lead generation for contractors. However, to make the optimal choice, consider the following factors:
- Budget And Platform Cost
If you have a limited budget, consider free options like Google Business Profile and Bing Places. Otherwise, if you have a larger budget and are aiming for growth, paid services like HomeAdvisor or Angi might be more suitable.
- Industry Focus
Different lead generation sites cater to specific types of contractors and projects. For example, BuildZoom targets construction projects. Meanwhile, HomeAdvisor is suitable for pros who are focusing on more extensive remodeling projects. So, choose a platform that aligns with your industry and clientele.
- Competition
High-traffic lead generation platforms expand your customer base but require a worthy investment to stand out. If you’re a new landscaper, start with a small lead generation platform. Conversely, larger platforms like Houzz are the right choice for those with the budget and confidence.
- Lead Quality And Verification
Prioritize websites with quality customers looking for contractors, not just surveying the market. Platforms with rigorous vetting processes will attract higher-quality leads and foster trust between contractors and clients.
Conclusion
Choosing the right contractor lead generation companies will bring you quality leads. We hope the comparison table and information in this article can help you make the best choices.
Remember, the efficacy of these platforms is contingent upon the effort invested in them. A well-crafted profile, active engagement with potential clients, and seamless lead integration into your CRM for follow-up are crucial to success.
Follow ERA for more valuable insights about contractors and businesses.
Frequently Asked Questions
- How do you qualify for construction leads?
Here is how to qualify for construction leads:
- Showcase your skills and experience on your profile.
- Get positive reviews from previous customers.
- Respond quickly to inquiries and maintain clear communication with potential leads.
- Offer value-added services such as consultations, project assessments, or estimates.
- How do you get new leads in construction?
There are various ways to get new leads in construction:
- Optimize your website content through.
- Allocate resources to paid search and social media advertising.
- Use suitable lead-generation websites for contractors.
- Get referrals from previous customers.
- Visit forums for contractors.
